Physician

 Physician
Hospital

Hospital 

Plan Sponsors

Plan Sponsors 

Plan Sponsors 

Are you trying to reduce your plan's health care expenditures? HealthCore MSO can aid you in more ways than one.

  • e-prescribing

  • Promoting Generics

  • Virtual Office Visits

Don't be left behind - The Time is Now!

 

e-Prescribing

HealthCore MSO would like to take this opportunity to inform you of a customer-centric solution - electronic prescribing. HealthCore MSO seeks to improve the delivery of medications to patients by helping to transform the creation and delivery of prescriptions from pen and paper to electronic prescriptions. Electronic prescribing provides many benefits to you, the prescriber, and your members.

How does the Plan Sponsor Benefit?

Improve ability to Control Drug Spend

  • Increase in Formulary Compliance

  • Increase in Generic Dispensing Rate

Future Opportunities

  • Electronic Communication with prescribers (e.g. real-time Prior Authorizations)

How does the Prescriber Benefit?

Cost and Time Savings

  • Studies show that the time physicians and their staff spend on the phone with pharmacists to manage prescription refills costs over $10,000 a year in lost time alone.

  • Electronic prescribing can reduce callbacks to/from pharmacies.

Revenue Generation

  • Time savings equate to additional contact time to see more patients.


How does your Member benefit?

Safety and Savings

  • Error rates and quality- 8.8 million adverse drug events occur each year in ambulatory care, of which more than 3 million are preventable.

  • Medication compliance- Increased compliance by obtaining refills and renewals in a timely fashion.

  • Drug spend- Patients can reap cost savings through increased generic usage and formulary compliance.

Simple

  • Retail and mail-order pharmacies:

    • Many Mail-order pharmacies process electronic prescriptions.

    • More than 95 percent of all retail pharmacies are electronically connected.

The Opportunity

 

Collaborative Effort  

  • Barriers - There are many barriers to physician acceptance of electronic prescribing. Based on our experience, selecting a software vendor and providing free licensing to physicians does not break down those barriers.

 

Technology  

  • Focus - A focus on user-friendly technology has enabled HealthCore MSO to provide meaningful solutions for those who have a stake in promoting better health care.

  • Point of Care - Access to electronic prescribing capabilities and important patient information while prescribers are with the patient in the examining room provides critical decision-making information, within seconds, at the Point of Care.

Market

  • Research - HealthCore MSO has performed market research to determine best practices for electronic prescribing

  • Reach - HealthCore MSO has a number of strategic partners interacting with physicians on a daily basis.

  • Target - Every physician practice, whether large or small, health system affiliated or independent all operate differently. HealthCore MSO is poised to respond to the needs of each.

HealthCore MSO has determined a multi-tiered marketing approach to include members, clinicians, payors, and policymakers allow plan sponsors to take full advantage of the opportunities available with e-prescribing technology. Let us help you break down the barriers and begin to reap the financial benefits for you and your members. HealthCore MSO can customize an electronic prescribing program which fits your needs.

 

Generics

The cost of healthcare is rising faster than Plan Sponsors can afford. Increasing generic utilization is a critical component to slowing down the rate of this increase. HealthCore MSO can assist your organization to drive generic dispensing rates higher as the market realized a full-year value of the $14.7 billion in 2007 generic introductions and the $9.6 billion generic opportunity expected in 2008 as part of the $91 billion in branded medicines that face patent expirations from 2008 through 2015.

HealthCore MSO will request data from our clients regarding high value prescribers (the prescribers with the greatest potential for increasing generic prescribing) in a certain demographic city/region. We will target these physicians with education, marketing material, and sales messages based on the top therapeutic classes provided by our clients. Stated simply, we will act as sales representatives for the brands that are now generically available. This sales push will help counter the messages from the sales representatives of the brand pharmaceutical manufacturers.

With tens of thousands of pharmaceutical sales representatives promoting the more expensive brand-only products within a therapeutic class, how can the use of generic alternatives increase?  Generic promotion!  Physicians would like to prescribe the most cost effective medications within a certain therapeutic class, and most agree that generics offer a great alternative, but many physicians are not informed of the less-expensive generic product within the targeted therapeutic classes. Education, marketing, and targeted sales are the keys to changing the physicians drug selection. HealthCore MSO will focus on the physicians through generic education to aid the plan stay budgetary goals.

 

Our services consist of (3) components:

Sales:  We will promote the generically available products within a therapeutic class. For example, a physician likes generics but is not sure what product is generically available in the SSRI catagory. We will target that physician with sales messages that promote the brand or brands that are now generically available in that class (i.e. Prozac, Paxil, etc.)

Marketing:  After our sales call, we leave the physicians office, but, we will introduce marketing aids that continue to reinforce our generics sales message. For example, we will have a chart of the brand and generically available products within a targeted therapeutic class; this will help remind the physician of the lowest cost generic product available within each major therapeutic class.

Education: We will help the physician understand the equivalency, effectiveness, and cost-savings of generics. We will inform the employee (consumer) with education and marketing through seminars and educational material.

HealthCore MSO can provide everything your organization requires to increase generic dispensing rate and reduce drug spend.

Virtual Office Visit

Many health insurers are investing in Virtual Office Visits. According to the CDC, doctor visits in the United States have surged 20 percent in the last five years to more than 1.2 billion visits annually, while the number of physicians in the U.S. are on the decline. Virtual Office Visits are a perfect solution.

Advantages:

  • Increased patient access to provider

  • Increased physician workflow

  • Increased Employee productivity

  • Patients can also view lab results, make appointments on-line, refill prescriptions, complete a symptom assessment

  • Insurers pay less for a web visit than an in-office visit. Yet, the patient has the same co-pay and the physician is able to increase efficiency and bill the plan sponsor for service.

Online consultations are an extremely efficient way for patients and physicians to conduct simple but important interactions such as follow up visits, prescription refills, or initial treatment of minor acuity conditions.

Let HealthCore MSO help your organization bring medicine into the 21st Century.

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